Child Abuse Ads: India gives notice to Meta on child abuse ads on Instagram; issues raise serious concerns about online child safety, digital platform responsibilities and the need to regulate harmful content. The notice comes as a response to reports of ads promoting or facilitating child sexual abuse content (CSAM) being displayed on Instagram. Meta had to explain how it would remove media content that is offensive to adults and comply with the Indian laws to the government.
Child Abuse Ads: This marks another step to recognise the growing attention and efforts to better safeguard children online, and secure better protection for social media platforms. This informative article explains “why” for issuing the notice to Meta over child abuse ads on Instagram, the legal framework, the government response, and the implications of the situation.
Why Did India Issue the Notice? – Child Abuse Ads
- After reports surfaced that ads related to child sexual abuse material (CSAM) find their way into Meta’s Instagram platform, the Government of India sent a notice to the company a week ago over the matter and expressed serious concern over the safety of children online.
- The Ministry of Electronics and Information Technology (MeitY) asked Meta to explain how such advertisements got approval and appeared on the platform.
- The government had instructed Meta to reveal its content moderation, advertisement review process and steps taken to prevent illegal and harmful content.
- India stressed that social media intermediaries are bound by default to adhere to the provisions of the Information Technology Act, 2000 and the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, which make it mandatory to take due diligence and remove unlawful content within an hour.
- The notice reinforces the government’s zero tolerance for crimes related to children and to available mechanisms to keep this digital space secure.
- Officials also added that they expect significant investment in using automated detection systems alongside human review mechanisms by online platforms to detect and remove harmful content before it reaches users.
- In the last few months, India has taken a series of measures to hold platforms accountable as it pushes for better online child safety and compliance with Indian laws and regulatory standards by technology companies.
Legal Framework Governing Online Child Protection – Child Abuse Ads
- Obscenity laws provide that the publication, transmission and circulation of material obscene/ sexually explicit in nature with children is prohibited under the Information Technology (IT) Act, 2000. At the same time, it gives powers to authorities to act against intermediaries who do not comply with legally mandated obligations.
- The Protection of Children from Sexual Offences (POCSO) Act, 2012 is a strong piece of legislation aimed at protecting children against the commission of sexual offences and providing for ancillary matters since 2012 that lays down stringent punishments to offenders.
- Under the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, social media intermediaries must proactively undertake due diligence, remove illegal content within strict timeframes on receiving legally valid orders only and set up grievance redressal mechanisms.
- The Bharatiya Nyaya Sanhita (BNS), 2023 replaces many provisions of the Indian Penal Code (IPC) about offences associated with child exploitation, online abuse and digital crimes.
- NCPCR strives for the protection of rights of all children and monitors implementation of this Act while also advising Government on matters relating to child rights and the need to prevent child exploitation, abuse and online exploitation.
- India is a signatory to the UN Convention on Child Rights (UNCRC), which requires countries to protect children from sexual exploitation and abuse as well as safe use of the Internet.
- These legislative and institutional frameworks together serve to reinforce online child safety, hold digital companies responsible for protecting children online, and build a safe digital environment through sound regulation, enforcement, and cooperation across the stakeholder community.
PYQs Information Technology, Cyber Security & Child Protection – Child Abuse Ads
| Exam | Year | Question | Options | Correct Answer |
| UPSC Prelims | 2021 | In India, under which Act are intermediaries required to observe due diligence while hosting user-generated content? | A. Digital India Act B. Information Technology Act, 2000 C. Indian Penal Code D. Consumer Protection Act | B. Information Technology Act, 2000 |
| SSC CGL | 2023 | The CERT-In (Indian Computer Emergency Response Team) functions under which Ministry? | A. Ministry of Home Affairs B. Ministry of Electronics and Information Technology C. Ministry of Communications D. Ministry of Defence | B. Ministry of Electronics and Information Technology |
| RRB NTPC | 2022 | Which of the following is India’s national agency for responding to cyber security incidents? | A. NIA B. CERT-In C. CBI D. NIC | B. CERT-In |
| SSC CHSL | 2022 | The Information Technology Act was enacted in India in which year? | A. 1998 B. 1999 C. 2000 D. 2002 | C. 2000 |
| UPSC Prelims | 2020 | Which organization in India is designated as the national nodal agency for responding to computer security incidents? | A. DRDO B. CERT-In C. NASSCOM D. ISRO | B. CERT-In |
| IBPS PO | 2021 | Which ministry is responsible for framing policies relating to information technology and digital governance in India? | A. Ministry of Communications B. Ministry of Electronics and Information Technology C. Ministry of Finance D. Ministry of Home Affairs | B. Ministry of Electronics and Information Technology |
| SBI PO | 2022 | The Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 are issued under which Act? | A. Consumer Protection Act, 2019 B. Information Technology Act, 2000 C. Indian Telegraph Act, 1885 D. Bharatiya Nyaya Sanhita, 2023 | B. Information Technology Act, 2000 |
| State PCS | 2023 | The Protection of Children from Sexual Offences (POCSO) Act came into force in: | A. 2010 B. 2011 C. 2012 D. 2013 | C. 2012 |
| SSC MTS | 2023 | What is the full form of CERT-In? | A. Central Emergency Response Team B. Computer Emergency Response Team–India C. Cyber Emergency Response Team–India D. Computer Enforcement Response Team | B. Computer Emergency Response Team–India |
| RRB Group D | 2022 | Which of the following is primarily responsible for protecting children from sexual offences in India? | A. RTI Act B. POCSO Act C. IT Act D. Consumer Protection Act | B. POCSO Act |
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Conclusion on India Warns Meta Over Instagram Child Abuse Ads
Child Abuse Ads: India Notices Meta for Child Abuse Ads on Instagram: The need of the hour is protecting children in the digital ecosystem. “This action by the government reiterates the duty of social media companies to maintain strong content moderation as well as comply with Indian laws,” it said. In an era where online platforms will continue to grow, the global internet can only truly become a safer place with stronger regulation, technological innovation and cooperation between authorities and technology companies.