NITI Aayog, in partnership with global logistics company DP World, launched the ‘We Rise’ initiative in October 2025 to support 100 women-led Micro, Small, and Medium Enterprises (MSMEs) across India. The programme operates through NITI Aayog’s Women Entrepreneurship Platform (WEP) and aims to help women entrepreneurs strengthen their businesses and expand into international markets.
The initiative focuses on export readiness, mentorship, business development, and access to global trade opportunities. Through specialised training and industry guidance, participating enterprises can develop the knowledge and capabilities needed to compete in international markets. The programme also supports India’s broader objective of promoting women-led development and inclusive economic growth.
What Is the ‘We Rise’ Initiative?
The ‘We Rise’ initiative is designed to help women entrepreneurs overcome challenges associated with expanding their businesses beyond domestic markets. Many women-led MSMEs face difficulties related to export procedures, international regulations, logistics, branding, and market access.
Key Objectives of the Initiative
The programme aims to support 100 women-led MSMEs by improving their export capabilities and connecting them with relevant expertise. Its major objectives include:
- Strengthening export readiness among women-led businesses.
- Providing mentorship and strategic business guidance.
- Improving knowledge of international trade regulations.
- Supporting branding and product positioning for overseas markets.
- Facilitating access to global business networks and opportunities.
Major Features of the We Rise Programme
The initiative combines government support with private-sector expertise to help women entrepreneurs build competitive and sustainable businesses.
Export Training and Trade Compliance
Participating entrepreneurs receive guidance on export documentation, trade regulations, and compliance requirements. Understanding these processes can help businesses prepare for international transactions and reduce difficulties when entering new markets.
Mentorship and Business Development
Mentorship can help entrepreneurs improve business planning, identify growth opportunities, and make informed decisions. Guidance from experienced professionals can also strengthen their understanding of international customers and market requirements.
Branding and International Market Access
Product quality alone may not guarantee success in overseas markets. Businesses also need effective branding, suitable packaging, market research, and reliable distribution channels. The initiative aims to help participants improve these capabilities and explore opportunities to showcase their products internationally.
Role of NITI Aayog and DP World
The partnership brings together public-policy expertise and private-sector experience to strengthen women’s participation in entrepreneurship and international trade.
NITI Aayog’s Contribution
NITI Aayog supports policy development and initiatives aimed at economic growth, innovation, and inclusive development. Through its Women Entrepreneurship Platform, it works to connect women entrepreneurs with resources, networks, and opportunities that can support business growth.
DP World’s Contribution
DP World is a global logistics and supply-chain company. Its expertise in logistics and international trade can help participating businesses better understand cross-border transportation, supply-chain management, and the practical requirements of exporting goods.
About NITI Aayog
NITI Aayog stands for the National Institution for Transforming India. It was established on 1 January 2015 to replace the Planning Commission as the Government of India’s public-policy think tank.
Key Functions of NITI Aayog
NITI Aayog promotes cooperative federalism, supports policy innovation, and advises the government on sustainable and inclusive development. It also encourages collaboration between central and state governments, industry, and other stakeholders.
The organisation supports initiatives in areas such as entrepreneurship, innovation, sustainable development, and economic transformation.
Women Entrepreneurship Platform (WEP)
The Women Entrepreneurship Platform is a NITI Aayog initiative designed to support women entrepreneurs. It seeks to improve access to knowledge, mentorship, networks, and business opportunities, helping women establish and expand enterprises.
Significance of the We Rise Initiative for India
Women-led MSMEs can contribute to employment generation, innovation, and economic development. However, expanding into international markets often requires specialised knowledge, financial resources, and access to reliable trade networks.
By focusing on export readiness and mentorship, the We Rise initiative aims to address some of these challenges. Greater participation by women-led businesses in international trade could diversify India’s export base and strengthen the role of women in the country’s economic development.
Conclusion
The ‘We Rise’ initiative represents an effort by NITI Aayog and DP World to strengthen women-led MSMEs through mentorship, export training, and international market access. By supporting 100 enterprises, the programme aims to improve business capabilities and create opportunities for women entrepreneurs to participate more effectively in global trade. Its broader significance lies in promoting inclusive growth and strengthening women’s contribution to India’s economy.
