India Launches ‘Ayush Nivesh Saarthi’ Portal to Attract Investment in Traditional Medicine Sector

The Ayush Nivesh Saarthi Portal is an online initiative of the Government of India to bring domestic and foreign investors to the Ayush sector (traditional Indian systems of medicine such as Ayurveda, Yoga, Unani, Siddha, and Homeopathy). Crafted by the Ministry of Ayush along with Invest India, the portal is a one-stop destination where an investor can find information regarding government policies, projects available, benefits and incentives and real time support. This move will give a further boost to the traditional medicine sector in India, a rise in foreign direct investment (FDI) in the country and increase the acceptance of India as a leader in wellness and natural health care across the globe.

The Ayush Nivesh Saarthi Portal of India is an effort to increase investment in the traditional medicine sector of India by giving important resources to investors. It provides information related to the government policies, projects and incentives, which come under Ayurveda, Yoga, Unani, Siddha and Homeopathy and help them grow.

Key Insights into the Ayush Nivesh Saarthi Portal

1. Overview of the Ayush Nivesh Saarthi Portal

• Purpose: The portal aims to mentor investors willing to invest in Ayush sector and provide a common platform to such investors with resources and facilitation.

• Features:

  • The government had elaborate policies and regulations concerning the Ayush industry.

  • A roster of investment projects at hand.

  • Investor incentives and benefits information.

  • Online query and support in the investment process in real time.

2. Significance of the Portal

• Simplified Investment Process: The platform simplifies investing in the Ayush sector as it makes available the pertinent information at a single location.

• Promotion of FDI: It will lead to foreign direct investment (FDI) in the field which will catapult the industry and make India a center of traditional medicine.

• Supporting Startups: The portal shall also assist upcoming businesses and startups and shall offer them the tools and knowledge to succeed in the Ayush space.

3. The Growth of the Ayush Sector

• Fast Growth Rate: The Ayush sector in India has been expanding at an annual rate of 17 percent over the past six years (2014-2020) as more people in the country and abroad show interest in traditional medicine.

• Global Shift Toward Natural Healthcare: The world is moving more toward naturalistic, preventive, and wellness-oriented health care, and Indian Ayush systems, more particularly Ayurveda and Yoga, are in a position to be a global leader in this direction.

4. Role in Medical Value Travel (MVT)

• Contributing to Medical Tourism: Ayush industry is part of the Medical Value Travel (MVT) of India, and a significant number of foreigners come to India to avail of the traditional treatments.

• MVT Industry Size: The MVT industry in India is valued at about 13 billion dollars.

• Top Health Services Sought: Among the top five health services International patients visiting India are Ayush services like Ayurveda and Yoga.

5. Vision for the Future

Strengthening Public Health and Economy: The creation of this portal by the government shows that they are determined to make Ayush a bigger component of the healthcare sector and economy of India.

Global Leadership: This effort is among the efforts of India to demonstrate the leadership position in traditional wellness practices and strengthen its presence in the global health and wellness market.

Conclusion

The Ayush Nivesh Saarthi Portal is launched as a major move towards ensuring that the Ayush sector in India becomes a recognizable entity in the healthcare and economic system of the nation. The portal is expected to encourage Indian development and foreign investments as well as strengthen the country as a traditional wellness and medicinal leader by improving investor facilitation through the availability of key information and support. This is an Ayush promotion initiative that also helps meet the wider Indian objectives of population health improvements, economic growth, and natural healthcare leadership on the global scale.